Structural Characteristics and Conduct of Sweet Potato Market in Rachuonyo Region, Kenya: Perception of Sweet Potato Farmers and Traders

Myriad studies have been conducted on commodity markets in different parts of the world. However, such yielded inconsistent results various facets market structure and conduct, implying that each may its distinctive characteristics which impact performance. In Sub-Saharan Africa, growth sweet potato industry is hindered by lack information structural characteristics. Kenya’s facing a similar challenge. This scenario calls for baseline survey conduct as basis subsequent robust possible nexus between structure, performance industry. The study adopted descriptive design based interpretivism research paradigm. A sample size 384 farmers, 166 retailers 55 wholesalers were taken. Pretested questionnaires used to gather perception respondents parameters five-point Likert scale. views then summarized terms means scores. It was established imperfect since there notable elements differentiation barriers entry into market. Such included competition from other traders uncertainties demand potato. situation exacerbated suitable storage facilities given perishable nature commodity. High concentration noted at wholesale level, likely indicator price collusion exploitation few large sellers dominated this regard, need enhance value addition activities can enable players especially farmers be more competitive within supply chain. Efforts should also made eliminate identified